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Assignment due by Sunday

Assignment 1

Evaluate the product offerings at REI. Select a product category and review the product line at REI, then select a similar competitor and review its products for the same category. Take a close look at product features and benefits, distribution, promotion, and pricing.

Then, review the direction and focus of REI from the Fickes article. After completing your analysis and comparison, how does REI compare with the competitors you have reviewed? Submit your review comments in the assignment area.

Criteria	Non-performance	Basic	Proficient	Distinguished
Identify and review a product category and discusses the associated implications for business success. 33%	Does not identify and review a product category.	Identifies and reviews a product category.	Identifies and reviews a product category and discusses the associated implications for business success.	Identifies and analyzes a product category, including the associated implications for business success.
Identify and review a competitor's products for the same category and the associated implications for business success. 33%	Does not identify and review a competitor's products for the same category.	Identifies and reviews a competitor's products for the same category.	Identifies and reviews a competitor's products for the same category and the associated implications for business success.	Identifies and analyzes a competitor's products for the same category, and the associated implications for business success.
Compare and contrast the two companies' marketing strategies. 34%	Does not discuss the two companies' marketing strategies.	Discusses the two companies' marketing strategies.	Compares and contrasts the two companies' marketing strategies.	Compares and contrasts the two companies' marketing strategies, and draws conclusions about the effectiveness of each

Assignment 2

Submit your analysis of the first P (product) for your chosen company's product/service as an attachment to this assignment. The central focus of a marketing program will be on a product or service. Your product analysis should include the company, competition, and customer requirements. You should also look at branding, design, product positioning, and other elements that allow the company to either carving out a niche or maintain market share leadership against the onslaught of competitive products.

In your analysis, you should evaluate your competitors' product strategies. Do they have the right branding in place for the product. Does the product have a customer? Cite any resources you use.

Criteria	Non-performance	Basic	Proficient	Distinguished
Describe product or service in detail. 25%	Does not discuss product or service.	Discusses product or service.	Describes product or service in detail.	Analyzes product or service in detail.
Describe competition for product or service. 25%	Does not discuss competition for product or service.	Discusses competition for product or service.	Describes competition for product or service.	Analyzes competition for product or service.
Discuss branding of the product, including intended audience and product positioning. 25%	Does not discuss branding of the product.	Discusses branding of the product.	Discusses branding of the product, including intended audience and product positioning.	Analyzes branding of the product, including intended audience and product positioning.
Provide an evaluation of product strategies. 25%