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Functional Areas of a Business

In previous scenarios involving RPZ Marketing, you reviewed the background of the business, the beginning of the major changes triggered by its acquisition of another marketing company, and particular issues that have arisen in the three functional areas of Operations, Marketing, and Human Resources. In Unit 7, you will encounter the additional area of Finance and Accounting, and in Unit 9, Information Technology (IT).

For this 4-page paper, select three areas to address, including two of the three already addressed in this course, and one of the two yet to be discussed. For each area that you select, address these three questions:

1. What is the primary purpose of this functional area?
2. How does this functional area support the achievement of organizational goals in any business?
3. What is your assessment of the extent to which this functional area is successfully supporting RPZ's organizational goals?

For the functional area not yet addressed, simply explain what your chosen area (finance or IT) would need to do to effectively support RPZ's organizational goals.

Organize your paper according to the following outline:

Introduction

First functional area (Name of function):

• Explain the primary purpose.
• Explain how the purpose of the functional area supports organizational goals.
• Assess the extent to which this function at RPZ Marketing is effectively supporting organization goals.

Second functional area (Name of function):

• Explain the primary purpose.
• Explain how the purpose of the functional area supports organizational goals.
• Assess the extent to which this function at RPZ Marketing is effectively supporting organizational goals.

Third functional area (Name of function):

• Explain what this functional area of RPZ would need to do to effectively support organizational goals.

Conclusion

• Provide your assessment of areas in which RPZ needs to focus the greatest additional attention and resources, based on your understanding of the company's current situation.

References page

Requirements

• Written communication: Written communication is free of errors that detract from the overall message.
• References: References and citations are formatted in consistent style, with a preference for APA (6th edition) style and formatting.
• Number of resources: Minimum of 3 scholarly resources to support the solution identified as most productive for the problem identified.
• Length of paper: Approximately 4 typed double-spaced pages.
• Font and font size: Times New Roman, 12 point.

Refer to the Functional Areas of a Business Scoring Guide to ensure that your work meets the grading criteria for this assignment.

Once you have completed your assignment, submit your paper to Turnitin. When you receive the report from Turnitin, correct any citations that you missed or cited incorrectly, then turn your assignment in to your instructor.

Your assignment is due by 11:59 pm Central Time on Sunday.