Who are the best distributors of Me Late Chocolate in Chile?
About the Company
Me Late Chocolate was founded in November, 2010. It manufactures and commercializes 100% Colombian, handmade chocolate and chocolate-based products. The product lines include chocolate bars and truffles, pastry and desserts, and chocolate-based drinks.
The store is located in Medellin, Colombia. We also offer corporate chocolates and services and cater for social events. We currently employ 8 people, two in production, 5 in sales and 1 in management.
The products we are looking to internationalize are the ones in the chocolate bars and truffles line. This includes
Pralines, truffles, and bars with different fillings and varying cacao content: White chocolate (0%), milk
chocolate (25-36%), semi-dark and dark (59-85%). Some of the fillings in the bars and chocolates are:
Passionfruit
Lemon and champagne Coffee
Caramel
Pistachio
Coconut
International Business Challenge
Cherry
Yogurt
Amaretto & Almonds Peanut butter Hazelnut
Lemon
Orange Baileys Tequila Mint Almonds Cinnamon
** instructions:
Who are the best distributors of Me Late Chocolate in your selected target market?
During the international expansion process, firms can choose between a variety of international entry modes (please see this page for a review of pros and cons of different market entry modes). For small company like Me Late Chocolate, exporting via a distributor into your selected target market is likely the most suitable strategy, as it does not have the resources to set up a wholly-owned subsidiary, and probably even a joint venture or franchising will not be within its reach. Even if the company chooses to sell its products online, it is likely it will require a local distribution center as mailing this sort of products internationally is not a viable option.
Please research, identify, and provide the names of at least three potential distributors in the target market. Explain why these could potentially be interested in distributing Me Late Chocolate products and what could be the key features of the distribution agreement (e.g., exclusive or intensive distribution, fixed price or profit sharing, etc.). Provide the names and contact information and other key facts about the distributors, such as the size, retail outlets they may have access to, other brands carried by the distributor, details on distribution contracts they already have with other suppliers, etc.
Please rank your recommended distributors in order from most promising to least promising.
As an option, we encourage you to contact the distributors that you believe may be interested in selling Me Late Chocolate products and inquire about their interest and possibility of a distribution contract.
11 years ago
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