What should ron Johnson do? Should he abandon the “fair and square” policy and revert to high-lo pricing? Why ang why not? High lo pricing and why not? How do consumers from price perceptions? How does sales promotion influence this price perception? Shou

1.What should ron Johnson do? Should he abandon the “fair and square” policy and revert to high-lo pricing? Why ang why not? High lo pricing and why not?

2. How do consumers from price perceptions? How does sales promotion influence this price perception?

Should j.c penny change consumers attitudes towards price and their price perception? How?

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