WHAT IS A MARKET NICHE, AND HOW DOES IT APPLY TO TAZA'S BUSINESS MODEL? WHAT TYPES OF COMPANIES COMPETE WITH TAZA? WHAT ROLE HAS TECHNOLOGY PLAYED IN TAZA'S SUCCESS? 561

What is a market niche, and how does it apply to Taza's business model? What types of companies compete with Taza? What role has technology played in Taza's success?
Describe the entrepreneurial profile. In what ways does Larry Slotnick display these entrepreneurial attitudes and characteristics? Be sure to include examples from the video in your response.

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