What are the effects of the general environment trends on the coffee industry? What are some industry driving forces and why are they driving forces? I need help identifying key success factors and what makes them success factors. Also, how do the major c

What are the effects of the general environment trends on the coffee industry? What are some industry driving forces and why are they driving forces? I need help identifying key success factors and what makes them success factors. Also, how do the major competitors affect the competitive environment and how are they positioned? (I need help with a strategic group map)