Week Two: Marketing Research_MKT_421

Individual:

Marketing Mix Paper

Due Day 7 (Monday):  Using information from at least three different sources, prepare a 1,400-1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impacts the development of the organization’s marketing strategy and tactics. Be sure to specifically identify your selected organization and the industry in which it exists.

You should cite your papers using the APA format, BUT

for all other elements, you need to adhere to the document  “Requirements for Getting the Best Grade Possible” and the weekly assignment rubric which will be posted in The Course Materials Folder.

Remember, use strong details to open and close your presentations with.  Grab our attention and make us want to learn more.  Then make a strong summary (with details) of the key points.

Do not be afraid of using visuals – even on the title page. They help to explain, as well as, possibly entertain.

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