Week Four: Marketing Strategy: Place and Promotion

Individual:

Using Perceptual Maps in Marketing Simulation  Paper

Due Day 7 (Monday):

Complete the simulation “Using Perceptual Maps in Marketing” located on the  page for this course and prepare a 1,050-1,450-word summary in which you address the following: 

1. For each of the three major phases in the simulation, describe:

  a. The situation

  b. Your recommended solution(s), including why

  c.  Your results

2.        Summarize the different marketing components addressed in this simulation by answering the following questions:

  a.  What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Why or why not?

  b.  What is the impact of the product life cycle on marketing? What impact did the product life-cycle have on the product in the simulation?

You should cite your papers using the APA format, BUT

for all other elements, you need to adhere to the document  “Requirements for Getting the Best Grade Possible” and the weekly assignment rubric which will be posted in The Course Materials Folder.

Remember, use strong details to open and close your presentations with.  Grab our attention and make us want to learn more. Then make a strong summary (with details) of the key points.

Do not be afraid of using visuals – even on the title page. They help to explain, as well as, possibly entertain.

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