Week Five: The Dynamic Environment of Marketing

Team:

Marketing Plan Phase IV Paper 

Due Day 7 (Monday): 

Marketing Plan: Final Paper and Presentation

Using the Marketing Plan Outline listed on the rEsource page as a guide, prepare a 4,000-4,500-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper with a 10 to 20 slide PowerPoint presentation. In addition, be sure to address the following information in your paper:

1.      Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan.

  a.    Develop an initial sales promotion schedule.

  b.  Create an advertising plan.

  c.     Identify public relations opportunities for the product/service.

  d.   Analyze the impact of channel management decisions on the marketing or your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.

2.   Develop a budget for your plan.

3.      Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.

Refer to the Marketing Plan Outline listed under the Supplemental Materials on the  page and ensure that all elements of outline are covered.

You should cite your papers using the APA format, BUT

for all other elements, you need to adhere to the document  “Requirements for Getting the Best Grade Possible” and the weekly assignment rubric which will be posted in The Course Materials Folder.

Remember, use strong details to open and close your presentations with.  Grab our attention and make us want to learn more.  Then make a strong summary (with details) of the key points.

Do not be afraid of using visuals – even on the title page. They help to explain, as well as, possibly entertain.

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