Week 8 Discussion 1 and 2 and Week 9 Discussion 1 and 2

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Week 8 Discussion 1

"Consumer vs. Business Marketing" Please respond to the following:

•Compare and contrast marketing to consumers (B2C – business to consumer) and marketing to businesses (B2B – Business to Business) with regard to the marketing methods. Take a position on whether or not the B2B and B2C marketing methodologies are converging due to advances in technology (i.e., Internet marketing, new media). Support your position.

•Analyze when personal selling is necessary for marketing. Determine at least three product ideas that would need personal selling as a marketing tool. Additionally, propose a set of criteria for choosing personal selling as a marketing tool.

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Week 8 Discussion 2

"The Mobile Payments Market" Please respond to the following:

•Speculate at least three challenges involved in implementing the mobile payments and suggest a strategy to mitigate them. Support your response

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Week 9 Discussion 1

Equity Funding" Please respond to the following:

•Ssuggest a method of attracting angel investors to your start-up business. Determine what you would have to do to get your business into a state that would make it funding worthy and explain why.

•Provide at least three types of business situations that would be more appropriate for debt financing than equity financing for growth. Support your reasoning

Week 9 Discussion 2

"Money as the Only Measure" Please respond to the following:

•The CFO states: Money is the only measure. Give your opinion about whether or not money is the only measure of business success, and determine what else matters and explain why.

•Strategic acquisitions can be done for multiple logical reasons. Select a business that has acquired another business and speculate about why that acquisition may have been made. Support your answer.