Week 7 Discussion - What Are Your Love Marks?

Week 7 Discussion - What Are Your Love Marks?

Did you know that you are exposed to about 600 advertisements per day?!? Consider this scenario for a moment:

You decide to call it a night! You reach for your Dish Network remote to turn off your Panasonic TV. You head into your bathroom and turn on your Delta faucet. You grab the Coast soap to wash your face, the Oral B toothbrush and Crest toothpaste to brush your teeth. You stroll over to your bed to set your Timex alarm clock, turn off your iPhone and pull back your Calvin Klein comforter. You grab your Amazon Kindle to read the Wall Street Journal. Wow! Already 11 advertising exposures and you have not even turned off your Hunter light!

As we consider the value and impact of brands in this discussion, please watch the 15 minute PBS video link below on Emotional Branding. Once you have watched this video please post your response to the following questions:

1. What current brands on the market do you feel engage and move you from a "simple" brand to an "actual" experience?
2. What is important when branding a product/service?
3. As the video explains, what are your "love marks" that creates loyalty beyond reason?

www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/

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