Week 5 Marketing

• The parts that I have to cover are the parts highlighted in yellow. 
• EACH section needs to be about 550 words. 
• I have attached two previous documents that must be incorporated in the answers. 
• You CAN NOT copy and paste what you use into the paper, just use the information in the paper.
• Use APA guidelines.
  

Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.

Write a 5,950- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:

• Your promotional strategy for your product or service, including how you may use the following:

• Advertising
• Public relations
• Digital marketing
• Sales promotion
• Direct marketing
• Event marketing
• Outdoor

• The effect professional selling may have on your offering
• An initial budget for your plan
• The methods you use will measure the success of your plan
• Any ethical issues your marketing plan might have