week 5

Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.

Prepare a 1,750- to 2,100-word case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies or an equal length paper on Case Three only.

• Case One: Japan to Apple’s iPhone: “No Thanks!”
  • Identifythe lessons learned by Apple® regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan.
  • Evaluatehow the differences in consumer behavior across these cultures may affect the marketing mix strategy.
• Case Two: Would Mickey Mouse Eat Shark’s Fin Soup?
  • Identify the lessons the Walt Disney Company® learned about consumer behavior and purchasing decisions at Hong Kong Disneyland®.
  • Explain global issues that may influence consumer behavior.
  Case Three: How would you brand yourself?
  • You are the total of your thoughts and actions to this point in your life. Who do others perceive you to be based on acts and words.
  • How would you wish to change that perception and how would you change your actions and words to deliver that new brand.