WEEK 4 MARKETING DISCUSSION AND PAPER

profileperfecto
 (Not rated)
 (Not rated)
Chat
Discussion topic
1. Brands can create value for a company by being associated with a product or service. 
  • Is it always necessary to develop a brand for a product or service?    Why or why not?  
  • Provide an example of a brand that is not associated with a product.  Why does this brand create value for its owner? 
  • What is the differnce between a brand strategy and marketing strategy?
2. With all the terms out there around service solutions, customer service, customer folcused, product focused, etc. , I want to be sure we're all clear on some of the terminology. 

For this thread, explain the difference between service products and customer service. 

 

Activity

 Product Fit in Strong Marketing Plans

The Strong Marketing Plan table provided in the FTE material each week states that the Product section of the marketing plan should ensure the product attributes fit with the defined need and that the quality and function will deliver customer value. In order to do that, the product or service type, features, quality level, branding, and packaging must be aligned with the needs of a valid market segment.

For this assignment complete the following table with relevant Product elements that are aligned with the stated customer need. Download the following table, fill it out. Be sure to incorporate accurate terms and information as noted in the text and the FTE material. Note that some of the product types are B-C and some are B-B.

 
 
Paper
 

Best Case/Worse Case Service Analysis

The U.S. economy is relying more and more on intangible or service products with 76% of the gross domestic product (GDP) relating to services. We can recognize good and bad service based on our experience. But it is an important business function to be able to analyze how and why services meet customer needs and how to address gaps if they do not.

This assignment has three parts:

  1. Identify a company that you believe provides excellent services, or intangible products. Note that providing good services that meet customer needs is NOT the same as providing customer service.
  2. Then identify a company that you feel does not offer good service(s).
  3. Using the Gaps Model provided in the text, explain specifically how and why the company addresses each of the four service gaps.

Your analysis of each company should provide clear and logical assessment of the service offering in a three- to five-page paper. While selection of the companies may be based on personal experience, you should support your gap analysis with references to the text or other supporting documentation.

    • 9 years ago
    WEEK 4 MARKETING DISCUSSION AND PAPER
    NOT RATED

    Purchase the answer to view it

    blurred-text
    • attachment
      week4_product_elements_table.docx
    • attachment
      branding.docx