Week 4 Discussion posts

Due 03/10/2016 by 8:30 pm EST.  Each post must be 250 words minimum with references cited.

1. Communicating Crisis
    
   Read the article, “The Tesla Fire is a Textbook PR Problem – And They should Fix It.” How did Tesla address the fire with the organization’s Model S in October, 2013? Was the organization upfront and forthcoming? Why or why not? Discuss at least three recommendations for Tesla to use when communicating with the public regarding this crisis. Respond to at least two of your classmates’ posts. 
    
2. Integrated Marketing Communication: Tools
    
   Identify the five tools of the Integrated Marketing Communication (IMC) strategy. Provide an illustration of how each of the five tools might be used within an IMC program. Respond to at least two of your classmates’ postings.