Week 4 Assignment

Due by 03/13/2016 by 8:30 pm EST with references cited.

Final Marketing Plan Section IV: Marketing Mix

Submit the Marketing Mix section of the Final Marketing Plan (Section IV A-F of the Marketing Plan Outline). The analysis should be completed on the same company chosen from Weeks 1, 2, and 3.

Marketing Mix

1. Product
2. Pricing
3. Promotion
   
   1. Advertising
   2. Promotion
   3. Direct Marketing
   4. Public Relations
   5. Social Media
4. Place
5. Service
6. International Markets
7. Implementation Schedule

The assignment should be 2-3 double-spaced pages.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

PLEASE NOTE THAT IF SELECTED THIS WILL BE AN ONGOING 5 WEEK PAPER WITH EACH WEEK BUILDING ON THE LAST, 2-3 PAGES AT A TIME.  Final week will incorporate all 4 prior weeks  for editing and review of feedback with additional section added on.