Week 3 Discussion - Cost Leadership or Differentiation

Week 3 Discussion - Cost Leadership or Differentiation

If you were a chief executive of Southwest Airlines, in need of a new strategic vision, which course of action would you choose and why in terms of a "cost leadership" or a "differentiated" business strategy? Use table 5.1 in the text as a foundation for your analysis.

MICROSOFT WORD, APA FORMAT

Am expecting my textbook this week, so i could not provide the Table 5.1, so please just construct the discussion based on scholarly review and articles.