Week 3 Discussion - Cleopatra in Quebec This case is an interesting example of the challenges facing the international marketing manager when an international product launch goes wrong. You will play the role of Steve Boyd, and are facing the decision as

Week 3 Discussion - Cleopatra in Quebec

This case is an interesting example of the challenges facing the international marketing manager when an international product launch goes wrong. You will play the role of Steve Boyd, and are facing the decision as to where to take this new product in Canada.

Read the case. If you were Steve Body, which of the three options listed on page 362 would you select? Why?

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