Week 3 Discussion 1 MGT 505

“Globalization and Localization.”  Please respond to the following:

Based on the “Strategic Thinking” article, students will respond to the following:

Discuss the influence of globalization and localization when it comes to marketing brands.

Would the same success be achieved with a less-visible brand? Explain your rationale from the receiver’s perspective.

What steps might you take to achieve the same kind of success with an almost unknown brand?

Week 1 Discussion 1 MGT 505

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Week 1 Discussion 2 MGT 505

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Week 2 Discussion 1 MGT 505

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Week 2 Discussion 2 MGT 505

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Week 3 Discussion 1 MGT 505

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Week 3 Discussion 2 MGT 505

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Week 4 Discussion 1 MGT 505

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