Week 3

In marketing courses, it is continually emphasized that clear objectives are the key pieces to a campaign plan. But measuring the successes and failures about achieving those objectives is critical. Besides examining typical outcomes related to ROI, monitoring and measuring outcomes can reveal needed adjustments for campaigns in progress and for designing better social media campaigns in the future.

Un your own words, briefly:

• Summarize why having clear and measurable objectives unique to social media marketing will be important for your campaign.

• Suggest 3-5 potential objectives for your campaign.

• Recommend possible strategies, tactics, goals and key performance indicators (KPI's) to develop, based on your target audience and suggested campaign objectives

• Suggest 3-5 specific metrics to track and measure for your group campaign. Specifically recommend some goals and metrics that are trackable in Google Analytics