Week 2: What is driving the need for this transformational change? (240-300 words)

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday, and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

You will continue working on your Transformational Change Management Plan. Complete the following tasks for Week 2:

• Update the previously completed sections based on the instructor’s feedback.

Create the following new material for Week 2:

• Week 2: What is driving the need for this transformational change? (240-300 words)
  1. Why is this considered a transformational change?
  2. Why can the firm not just keep doing what it has been doing?
  3. What is management's role in the transformational change?
  4. Are there easier alternatives to accomplish the goal of remaining competitive?