Week 2 Team Assignment - International SWOT Analysis

Team Project Introduction and SWOT

The team project will involve conducting international marketing research on a company (client) assigned to you by your instructor. You'll receive an email early in the week.

Each week the team will prepare portions of the marketing plan including a SWOT analysis, cultural analysis, development of foreign market indicators, ranking foreign markets, selecting the final three countries, a strategy and adaptation discussion, and a final international marketing plan. For full details of the team project, read the product description in Course Materials which provides the agenda which be used for the team paper and presentation.

Your report should essentially explain the strengths of your client that will help it expand internationally, as well as the weaknesses or external issues that may dampen its international expansion. Research as much as you can about your client from the internet, and then use that information to support how strong or weak they will be to grow internationally. Be sure and focus primarily on international issues.

MICROSOFT WORD 1-2 pages, APA FORMAT, SCHOLARLY REVIEWED CITATIONS, TOPIC IS UBER. The Team assignment is to complete S-->strength, W-->Weakness, O--> Opportunity, and T--> Threat. MY part is to do the Opportunity. You can help with the INTRODUCTION on UBER. PAPER IS DUE SATURDAY BY 6PM

OPPORTUNITIES

How do we capitalize upon our opportunities?

• How does your firm find new market opportunities?

• Describe your ideal client - someone who is sure to benefit from your firm’s services.

• In what ways does your firm take into account the emerging trends in the global economy and market place? - BRICS, out- sourcing, urbanization, climate change, etc.?

• How will you and your partners continue to innovate new prod- ucts / project delivery  methods?