Week 2 Discussion

Due by 07/30/2015 8:30 pm EST.  References cited and each post must be 200 words.

1. E-Tailing Business Models
    
   Discuss the advantages of established click-and-mortar companies such as Walmart over pure-play e-tailers such as Amazon.com. Conversely, what are the disadvantages of click-and-brick retailers as compared with pure-play e-tailers? Explain your answer in 200 words. Respond to at least two of your fellow students’ postings. 

1. Web Design
   
   Read the article “How To Let Web Design Drive Your Marketing Strategy.” Explain why it is important to provide a strong first impression with your website. Provide a brief description of the types of content you would include on your webpage and why you would include this information. Respond to at least two of your classmates’ posts.