Week 1 Discussion Posts

Due 02/18/2016 by 8:30 pm ESt.  Each post must be 250 words minimum with references cited.

• Marketing Planning
   
  Summarize the importance of marketing planning. Does your organization use marketing planning? Discuss your professional experience and determine whether or not marketing planning has made a positive or negative impact on your organization. Respond to at least two of your classmates’ postings.
   

• Emerging Trends 
  

  Faith Popcorn has long been recognized as a trend spotter and an accurate predictor of changing and emerging consumer trends. Ms. Popcorn has clients such as Campbells, Bayer, McDonald’s, Coca-Cola, The Home Depot, ABInBev, GE, Nike, Johnson & Johnson, General Electric, and the list goes on and on (http://www.faithpopcorn.com/our-clients/).

   

  Go to http://www.faithpopcorn.com/a-brief-history-of-the-future/ and the timeline of the predictions and the realities of Ms. Popcorn’s consumer predictions and the marketing implications for an organization. Analyze a minimum of two current predictions and determine the marketing implications for an organization. Respond to at least two of your classmates’ posts.