Week 1 Discussion - BUS 343

Due by 06/18/2015 8:30 pm EST, each post 250 words minimum w/ references cited.

1. Global Markets
   
   Read the article “Calling China: how mobile startup Jolla will sell an Android alternative.” (http://www.forbes.com/sites/parmyolson/2013/01/24/calling-china-how-mobile-startup-jolla-will-sell-an-android-alternative/) Explain how international markets such as China give the opportunity of competition to startups such as Jolla. Respond to at least two of your classmates’ posts.
    
2. WaterAid's Strategy
    
   WaterAid is an international nongovernmental organization aimed at transforming lives by improving access to safe water, hygiene and sanitation in the world's poorest communities. Watch the video, WaterAid Global Strategy, (https://youtu.be/dPBM2lXvCCg)  and evaluate the organization’s marketing strategy.  How effective do you think WaterAid’s marketing strategy will be in achieving its mission?   Where might it fall short, and what might help the organization succeed in their worldwide efforts? Respond to at least two of your classmates’ posts.