Week 1 Discussion

profilezuliwito

This week the reading has discussed products such as Coca-cola and how these products segment the market.  For instance, Coke focuses their marketing towards the youth market and Diet Coke is marketed towards older adults.

  • For this discussion question, select a company that markets their products to similar, yet different, market segments.  Be sure to identify the products and the market segment.
  • Discuss the way the product is marketed.  Do you think the company should market to any other segments?  What recommendations would you give to this company?
    • 9 years ago
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