Week 1 Assignment

Due by 02/21/2016 by 8:30 pm EST with references cited.

Final Marketing Plan Section II: Situational Analysis

Identify an organization for which you would like to write a marketing plan. This can be an existing organization or a business that you would like to start. You will be using the same organization for analysis throughout the course, including the Final Project, so make sure you select an organization with plenty of information available.

Submit the first section of the Final Marketing Plan, Situational Analysis (Section II A-C of the Marketing Plan Outline). The Situational Analysis should explain the Background, Market Needs, and the Market sections from the Marketing Plan Outline.

Situation Analysis

A. Background on Organization
B. Market Needs
C. The Market

1. Market Demographics
2. Market Trends
3. Market Growth
4. Macroenvironment

The assignment should be 2-3 double-spaced pages, excluding reference and title page.

 

PLEASE NOTE THAT IF SELECTED THIS WILL BE AN ONGOING 5 WEEK PAPER WITH EACH WEEK BUILDING ON THE LAST, 2-3 PAGES AT A TIME.  Final week will incorporate all 4 prior weeks  for editing and review of feedback with additional section added on.