Web Communication Advertising

his is your final IMC plan. You will use content from the first 4 Individual Projects to complete the submission. This will be presented to the client, be persuasive in your recommendations.

Include at least 3 media from the following:

• Broadcast Advertising
• Print Advertising
• Outdoor/Out-of-Home Advertising
• Sales Promotion
• Direct Marketing (traditional)
• Interactive Marketing (New Media)
• Public relations (PR)
• Personal Selling

Part 1: Media Choice 1

• Why was it chosen? What objectives will it achieve?
• Advantages/drawbacks
• Detail the media plan: What forms will be used, when, and how often?
• Who will it target?
• Creative concept (headline, copy, visual elements)

Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.

Part 2: Media Choice 2

• Why was it chosen? What objectives will it achieve?
• Advantages/drawbacks
• Detail the media plan: What forms will be used, when, and how often
• Who will it target?
• Creative concept (headline, copy, visual elements)

Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.

Part 3: Media Choice 3

• Why was it chosen? What objectives will it achieve?
• Advantages/drawbacks
• Detail the media plan: What forms will be used, when, and how often
• Who will it target?
• Creative concept (headline, copy, visual elements)

Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.

Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 6 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 9–11 pages in length.