.This is a very challenging project. You are going to conduct a market research project for a real company and...

.This is a very challenging project. You are going to conduct a market research project for a real company and then make recommendations to top management based on data you collect. To make it easier for you, I’ve put together this guide to give you a step-by-step outline of what you have to do. Each of the 7 steps below has a dedicated section that will explain how to complete the task.

1. Define the decision

2. Create a conceptual model

3. Design the survey instrument

4. Choose your sample

5. Collect data

6. Analyze data

7. Report your results

8. Evaluating a market research report