Value Innovation

Identify a company and industry not used in Unit 1 that has launched a strategic product or service that has gone beyond incremental improvements to create a value innovation, blue ocean, or fast second within the past 5 years. Describe which of these strategic innovations was pursued, and support your position.

Your post to this discussion must include at least one cited scholarly reference (peer-reviewed journal or practitioner journal) in addition to the course assigned readings, and must be a minimum of 250 words in length. Remember to list your references in APA format at the end of your post.