using Financial analytical tools, prepare an analysis of a public company

using Financial analytical tools, prepare an analysis of a public company (Nordstrom). The company will be evaluated from the perspective of both fixed income securities (e.g., should you buy the bonds?) and equity securities (e.g., should you buy or sell the stock – medium to long-term decision?).

Approaches to the analysis should include:

 Current state of financial health of the company
 Trends in the financial health over recent years and potentially into the future
 Comparison of the subject company with competitors and/or industry sector
 Analysis of the subject company’s industry sector
o Relative strengths or weaknesses
o Factors affecting the industry such as product, technical innovation, regulation, economic cycles, etc
 Assessing the company’s positon within the industry context
o Is it a leader?
o Does it have a clear advantage Vis a Vis other industry participants?
o Is it subject to extreme competition or pricing pressure?

A comparison is to be made which was done with Dillard's.