Usability evaluation of an online movie rental site

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Assessment item 1

Heuristic Evaluation

Value: 10%

Due date: 22-Mar-2015

Return date: 12-Apr-2015

Submission method options

EASTS (online)

Task

You have to give a quick usability evaluation of an online movie rental site. The aim of your evaluation is to determine how easily a user can find and rent a given movie.

The persona that you are to use is that of a 40 year old professional, with reasonable experience in using Office type applications, who is generally time poor and wants to find an escapist movie to watch and relax.

You have two tasks to complete for this assignment:

  1. You have to research and determine a set of usability heuristics that you can use to evaluate a user interface. Your heuristic can be based on an existing heuristic, such as Norman’s Usability heuristic, or Schneiderman’s golden rules. You are required to:
    1. List the usability heuristic items that you would consider to be essential for this user evaluation;
    2. Briefly describe why you have chosen each item and what you expect it to show you.
  2. Conduct a usability evaluation for an online movie rental site (choose one of the following: http://bigpondmovies.com , http://www.quickflix.com.auhttps://play.google.com/movies) and search for a movie with the word “Space” in the title. Go through the rental process as far as you can without proceeding to payment.
     

Rationale

This assignment covers the following objectives for this subject:

  • Be able to list and explain the importance of the principles of Design in HCI;
  • Be able to explain the importance of Usability in interface design;
  • Be able to list and apply the major Usability guidelines to an interface design;
  • Be able to create a design for an interface using the Principles of Design.
     

Marking criteria

Question

HD

D

CR

P

F

Research and determine a set of heuristic usability items

Comprehensive heuristic that includes the major usability principles and is entirely suitable for this evaluation

Thorough heuristic that includes the major usability principles and is mainly suitable for this evaluation

Detailed heuristic that includes most of the major usability principles

Adequate heuristic that includes many of the major usability principles

Incomplete or irrelevant heuristic that does not include many of the major usability principles

Justify the selection of the heuristics

Comprehensive justification of the items chosen which includes a detailed explanation of each items use in an evaluation

Thorough justification of the items chosen which includes an explanation of each items use in an evaluation

Good justification of the items chosen along with some explanation of each items use in an evaluation

Adequate justification of the items chosen with some explanation of each items use in an evaluation

Incomplete or irrelevant justification of the items chosen

Use the usability heuristic to evaluate an online movie site

Comprehensive heuristic based assessment that covers all aspects of the UX involved in the task.

Thorough heuristic based assessment that covers most aspects of the UX involved in the task.

Detailed heuristic based assessment that covers many aspects of the UX involved in the task.

Adequate heuristic based assessment that covers the UX involved in the task

Incomplete or irrelevant assessment that ignores or does not comment on much of the UX involved in the task

Presentation, spelling and grammar (-5 marks)

Up to 5 marks may be deducted for poor presentation, spelling and grammar

 

Task

Marks

Create Heuristic list

15

Justify heuristic choices

25

Apply heuristics in evaluation

15

Site assessment

25

Justification

20

Total

100

Presentation, spelling, grammar (up to -5 marks)

-5

 

Presentation

You are to present a report that has the following sections:

  • Usability Heuristic. This should be a dot point list of each heuristic item that you are using for the evaluation.
  • Justification. This should be a brief explanation of why you chose each item and what you expect to each item to show you.
  • Evaluation. This should be your evaluation of the site and your experience in searching for and attempting to rent a movie. It should refer to the findings that you discovered from your use of the heuristic and should give an overall evaluation of the site from the perspective of the user.
     

Assessment item 2

Evaluation of User Interfaces

Value: 20%

Due date: 12-Apr-2015

Return date: 03-May-2015

Length: 2,000 words

Submission method options

EASTS (online)

Task

You have been engaged to provide an expert review of the realestate.com.au site.

The realestate.com.au allows users to search, select and view properties for sale within Australia. The site displays properties from most real estate agents within an area and can generally be used to discover possible properties for inspection and purchase within a specified suburb or area.

The site allows a user to search for properties using a number of different criteria, such as location and type of property, but also allows a user to set a range for the price and the number of bedrooms that they require.

Task:
You are to provide an expert review using the Usability Heuristic that you developed in the first Assignment. As part of your review you are to make specific reference to the site’s use of:

  • Navigational features;
  • Graphics;
  • Colour schemes;
  • Themes;
  • Hyperlinks.

Your expert review should also examine the usability of the site. You are to make specific reference to:

  • The organisation and consistency of information;
  • Navigation; and
  • Searching the site for specific information.

Your review should consider these specific elements and comment on their use and appropriateness on as part of the overall design of that website.

As part of your review, you must also seek the opinions of three (3) users of that site. These users may be family, friends or colleagues, but MUST NOT include other students enrolled in this subject. You need to prepare a simple questionnaire for these users to complete so that you can determine how effectively they can use the site. The questionnaire is to be based on the following scenario:

You have invited a friend to dinner for next Saturday night. You know that she and her family are interested in buying property in the Bathurst area that is reasonably close to the town centre, schools and the University.

Your friend’s requirements for a property are:

  • Purchase price up to $395,000;
  • Minimum of three (3) bedrooms, preferably with ensuite bathroom attached to the master bedroom;
  • Separate home office;
  • Minimum of one (1) bathroom;
  • Parking for two (2) cars;
  • Large private garden;
  • Located close (< 2km) to Bathurst CBD.


You, and your users, need to be able to:

  1. Search for and locate at least three (3) properties that meet all the criteria on the site;
  2. Create a list of properties in order of the properties that are closest to the stated requirements;


You must ensure that all survey participants have to check for the same information.

Your survey questionnaire should be included in your report as an appendix.

You should discuss the findings of your user survey as well as any recommendations for changes to the interface as a result of your review. You should also discuss how any suggested changes will improve the usability of the news site interface.

Your review is to be submitted in a report using the following headings:

  • Executive Summary. This is a summary of your overall report. This section should be about one page in length.
  • Description of the User Interface. This should be a brief (about ½ page) description of the UI and how it works.
  • Review of the User Interface for Usability. This is the body of your report and you should discuss the usability of the site, its issues and good points. This should be about two to three pages in length.
  • User survey findings. Here you need to discuss how your users reacted to the site and the tasks that they were asked to do. DO NOT identify your users. This should be about two pages in length.
  • UI improvements and recommendations. This is the final section where you need to discuss (about 1 page): 
    1. Any the improvements that can be made to the site, along with the reasons for these improvements.
    2. A series of recommended actions in order of priority and why each item has that priority.
  • Appendix – Survey questions. Here you need to list the survey questions that you asked your users. DO NOT include the users’ answers.
     

 

Rationale

This assignment covers the following objectives of this subject:

  • be able to list and explain the importance of the principles of design in relation to the design of an interface;
  • be able to evaluate an interface to determine its effective usability and identify enhancements for improvement;
  • be able to design a set of appropriate usability tests for a given interface;
  • be able to interpret and evaluate usability testing results to plan interface improvements.

Marking criteria

Criteria

Marks

Executive Summary

10

Description of the existing UI

15

Review of UI Usability

25

User Survey Findings

15

Discuss UI Improvements

15

Discuss UI priority

10

Survey Questions

10

Total marks

100

Deduct marks for poor presentation, spelling and grammar

-5

Deduct marks for poor or no APA referencing

-5

 

Question

HD

D

C

P

F

Executive Summary

 

Comprehensive and succinct summary of the report with excellent choice of examples

Thorough summary of the report with good examples

Good summary of the report with some examples

Adequate summary of the report

Incomplete or irrelevant summary of the report

Description of existing UI

Comprehensive description of the UI including:
• Good and bad design
• UI navigation issues
• Use of hyperlinks
With excellent illustration of examples

Thorough description of the UI including:
• Good and bad design
• UI navigation issues
• Use of hyperlinks
With some clear illustration of examples

Detailed description of the UI including:
• Good and bad design
• UI navigation & issues
• Use of hyperlinks
With some illustration of examples

Adequate description of the UI including:
• Good and bad design
• UI navigation & issues
• Use of hyperlinks

Incomplete or irrelevant description of the UI

Review of UI Usability

Comprehensive description and assessment of the UI usability, with excellent illustration of examples, including:
• Guidelines used
• How is the site usable
• References

Thorough and succinct description and assessment of the UI usability with some illustrative examples, including:
• Guidelines used
• How is the site usable
• References

Detailed description and assessment of the UI usability with some examples, including:
• Guidelines used
• How is the site usable
• References

Adequate description and assessment of the UI usability with some discussion of the usability, including:
• Guidelines used
• How is the site usable
• References

Incomplete or irrelevant description and assessment of the UI usability

 

User Survey Findings

Comprehensive analysis of user survey findings with excellent examples

Detailed analysis of user survey findings with some examples

Good description of user survey findings with some analysis

Adequate description of user survey findings

Incomplete or irrelevant discussion of user survey findings

Discuss UI Improvements

Comprehensive discussion of identified UI changes with clear illustration of how the changes will improve the UI
• References

Thorough discussion of identified UI changes with some illustration of how the changes will improve the UI
• References

Detailed discussion of identified UI changes with detailed discussion of how the changes will improve the UI
• References

Adequate discussion of identified UI changes with some discussion of how the changes will improve the UI
• No references

Incomplete or inadequate discussion of some UI changes with no clear illustration of how the changes will improve the UI

Survey Questions

Comprehensive set of user survey questions that cover the heuristics well

Thorough set of user survey questions that cover the heuristics

Detailed set of user survey questions that cover most of the heuristics

Adequate set of user survey questions that cover most of the heuristics

Incomplete or irrelevant set of user survey questions

Presentation, grammar and spelling

(-5 marks)

Marks will be deducted for poor presentation, spelling and grammar mistakes.

Note please follow the given report format in Subject Outline for this assessment

APA referencing

(-5 marks)

Marks will be deducted for not providing / following the proper APA style referencing.

Note that the guide for APA referencing is provided in the Resource section of Interact site .

 

 

Assessment item 3

Designing a user interface

Value: 25%

Due date: 24-May-2015

Return date: 14-Jun-2015

Submission method options

EASTS (online)

Task

You will need to design an interface to a system.

You will need to justify every item that you choose to put into this design. The concept it relates to must be clearly identified and explained. You may wish to draw reference from appropriate literature.

Among the many concepts you may consider are:
 

  • colour and sections
  • layout of the screen
  • “help function” or assistance pages
  • order in which the information is presented
  • use of icons
  • use of input device (eg. keyboard or specific keys)
  • overall layout
  • standards employed

You may wish to refer to Schneidermann’s Eight Golden Rules of Interface Design as a guide. But, you may use some other set of guidelines or standards, if you wish.

All diagrams, screen layouts, etc., should be drawn using the Pencil application and imported into the design document. Design drawings are NOT to be submitted separately.

Assignment Submission
The following conditions must be adhered to for this assignment:

  • This assignment must be completed using the ITC204_Project_Design template that is located in the Interact 2 ITC204 Content Collection;
  • All design drawings must be: 
    • Placed in the appropriate location in the Design document,
    • Include an appropriate caption;
  • The document is to be saved in Word format as a single file which includes all design drawings;
  • Assignments are not to be submitted with separate design drawings in separate files using a zip format;
  • All assignments are to be submitted electronically as a single file through EASTS.
     

Case Scenario & Instructions

A state museum wants to provide information about their collections in a multimedia format within the museum. The museum has two types of collection; the permanent one that is on display at the museum at all times and a temporary collection that is on display for several months only.

The museum curators would like to station information kiosks all over the museum to provide information on individual items on all collections. The provided information must include the name of the item, the history and a description of the item. The information must be provided in text as well as in a multimedia recording.

Visitors must be able to browse through the entire collection using the information kiosk. They should be able to search for a particular item and locate the item within the museum. The information kiosk should be able to direct the visitor from the current location to the location of the required item on display.

The information kiosks must also provide information about the locations of facilities and services within the museum such as the toilets, parking, food stores and museum shops. The information kiosks must be able to show on a map the current location and the shortest route to the required service.

You have been commissioned to design the information kiosk for the museum. The museum curators want to provide their visitors with the ability to browse the collections, locate the collections, and locate the facilities and services within the museum. Information on the individual items of the collections should also be provided.

The information kiosks should be usable by all types of visitors, from the young students to the older visitors. Some of the visitors may have limited understanding of English; therefore the provided instructions and information should be easy to understand.

Your design focus is on providing the application screen design and layout function for the information kiosk. You do not have to worry about the database and network facilities of the kiosks.

You may make any other assumptions not stated here but you must state them in your Key Assumptions in your Project Brief. You will need to provide drawings of the interface design for your chosen system. Drawings must clearly show all components of your design and each component must be clearly labeled. Do not use any existing Museum name, trademarks or pictures.

The following is out of scope for this project:

  • Electrical and technical specifications of the kiosk;

 

Rationale

This assignment covers the following objectives for this subject:

  • be able to list and explain the importance of the principles of design in relation to the design of an interface;
  • be able to evaluate an interface to determine its effective usability and identify enhancements for improvement;
  • be able to design a user interface to meet a given set of requirements;
  • be able to design a set of appropriate usability tests for a given interface;
  • be able to interpret and evaluate usability testing results to plan interface improvements.
     

Marking criteria

Criteria

Marks

Design overview

10


Business & User Requirements

05

Key Assumptions

05

Interface Design

  • Quality of design
  • Component use
  • Ease of navigation
  • Justification for use

40

Design justification

  • Design related to user requirements
  • Design related back to principles & guidelines
  • References to academic/practitioner literature to support argument

25

Appropriateness of Design - How the design meets user requirements

15

Total

100

Deduct marks for poor presentation, spelling and grammar

-5

Deduct marks for poor or no referencing to APA standard

-5

 

Question

HD

D

C

P

F

Executive Summary

Comprehensive description of the major points of the design

Detailed description of the major points of the design

Thorough description of the major points of the design

Adequate description of the major points of the design

Incomplete or irrelevant description of the major points of the design

Business & User Requirements

Comprehensive list of the design requirements

Detailed list of the design requirements

Thorough list of the design requirements

Adequate list of the design requirements

Incomplete or irrelevant list of the design requirements

Key Assumptions

Comprehensive and well considered list of assumptions

Detailed and considered list of assumptions

Thorough list of assumptions

Adequate list of assumptions

Missing, incomplete or irrelevant list of assumptions

Design concept & drawings

Excellent UI design & drawings with all components identified and excellent justification for use. Full set of references.

Clear UI design & drawings with most components identified and clear justification for use. Set of references.

Good UI design & drawings with many components identified and some justification for use. Some references.

Adequate UI design & drawings with some components identified and some justification for use. Few references.

Poor or inadequate UI design & drawings with few components identified and little or no justification for use. No references.

Design justification

Clear statement of design related to user requirements. Clear statement of design related to design principles. Full set of references.

Detailed statement of design related to user requirements. Detailed statement of design related to design principles. References

Thorough statement of design related to user requirements. Thorough statement of design related to design principles. References

Adequate statement of design related to user requirements. Adequate statement of design related to design principles. References

Incomplete or irrelevant statement of design related to user requirements. No references

Design appropriateness

Comprehensive discussion of UI design with clear illustration of how the design will improve the UX. References

Detailed discussion of UI design with some illustration of how the designwill improve the UX.

References

Thorough discussion of UI design with detailed discussion of how the design will improve the UX.

References

Adequate discussion of UI design with some discussion of how the design will improve the UX.

No references

Incomplete or inadequate discussion of UI design with no clear illustration of how the design will improve the UX

 

Presentation, grammar and spelling

(-5 marks)

Marks will be deducted for poor presentation, spelling and grammar mistakes.

Note please follow the given report format in Subject Outline for this assessment

APA referencing

(-5 marks)

Marks will be deducted for not providing / following the proper APA style referencing.

Note that the guide for APA referencing is provided in the Resource section of Interact site .

 

 

 

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