URGENT! International Marketing FEASIBILITY REPORT ONLY 2 PARTS SITUATIONAL ANALYSIS and COMPETITIVE AUDIT CHART

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No time to finish my assessment due to work. Need 2 sections completed by Thursday 10AM (AWST) 

 

Feasibility report on W Hotel & Resort Bali targeting Australians.

Hotel link here - http://www.wretreatbali.com/

 

Situational Analysis: PESTEL

Targeting Australians/Australian Tourists.

  1. Political
  2. Legal
  3. Social and Cultural
  4. Technological

 

 

 

 

(3-5 key points each)

 

Competitive Audit Chart

W Hotel & Resort Bali competitors. 2 resorts for both internal and external markets.

Internal Market (within Indonesia)

  1. Core Products
  2. Augmented Products
  3. Strengths
  4. Weaknesses
  5. Value

 

 

 

 

(3-4 key points each and explain)

External Market (outside of Indonesia)

  1. Core Products
  2. Augmented Products
  3. Strengths
  4.  Weaknesses
  5. Value

 

 

 

 

 

(3-4 key points each and explain)
(A chart included in the document attached)


CREDENTIALS

Document attached.

No word count - enough relavent info

referencing - Chicago 16B

 

  • 9 years ago
  • 30
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