URGENT! International Marketing FEASIBILITY REPORT ONLY 2 PARTS SITUATIONAL ANALYSIS and COMPETITIVE AUDIT CHART
No time to finish my assessment due to work. Need 2 sections completed by Thursday 10AM (AWST)
Feasibility report on W Hotel & Resort Bali targeting Australians.
Hotel link here - http://www.wretreatbali.com/
Situational Analysis: PESTEL
Targeting Australians/Australian Tourists.
- Political
- Legal
- Social and Cultural
- Technological
(3-5 key points each)
Competitive Audit Chart
W Hotel & Resort Bali competitors. 2 resorts for both internal and external markets.
Internal Market (within Indonesia)
- Core Products
- Augmented Products
- Strengths
- Weaknesses
- Value
(3-4 key points each and explain)
External Market (outside of Indonesia)
- Core Products
- Augmented Products
- Strengths
- Weaknesses
- Value
(3-4 key points each and explain)
(A chart included in the document attached)
CREDENTIALS
Document attached.
No word count - enough relavent info
referencing - Chicago 16B
9 years ago
30
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- pestel_analysis.docx
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