Unit4 - Individual Project

You have been asked by your supervisor to do a marketing research project paper using the five steps of the marketing research process and then prepare a PowerPoint presentation including detailed speaker’s notes per slide. Specifically, the paper and supporting presentation should:

• identify a marketing research problem or opportunity and will be required to research and develop a full investigation using the mixed method that will incorporate qualitative and quantitative approaches.
• identify the five step process in a marketing research process.
• identify the number of marketing research designs and discern the pros and cons of each.
• discern the differences between primary data and secondary data and will use each in their marketing research project.
• incorporate all five steps of the research process.
• Inform the management team of your research results.

Present your findings as a 4-5 page Word document formatted in APA style or an 8 – 10 content slide presentation using the speaker’s notes feature per slide.