Unit V Mini Project

Unit V Mini Project

To apply the concepts learned in this course, you will continue the brand audit started in Unit IV. In this unit, you will complete and submit the following sections:

1. Brand Elements

·        Product

·        Pricing

·        Distribution

2. Communications

·        Advertising

·        Ambassadors

·        Sports and Culture

·        Philanthropy

Your APA-formatted response should be a minimum of two doubled spaced pages (not including the title and reference pages). You are required to use your course textbook and one additional credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Please use heading and subheadings as indicated above for this assignment.

Course Textbook

Keller, K.L. (2014). Strategic brand management: Building, measuring, and managing brand equity, (4^th ed.). Upper Saddle River, NJ: Prentice Hall.