Unit V Case Study

For this assignment read the case study, “Supply Chain Issues at Optimal Medical Parts Company.,” on page 297-298 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale.

1. Discuss the pros and cons of OMP assuming the total responsibility for owning and managing its supply chain operations. Give special attention to the problems OMP would face, as well as the advantages, that might be captured by such a strategy.

2. Explain how expanding to foreign markets could impact the Optimal Medical Parts Company.

3. How will global competition impact its marketing efforts? What is the role of e-commerce in the company’s overall marketing strategy?

4. Based on your analysis, provide a recommendation to top management, including the place/distribution segment and the other three elements of the marketing mix.

Your response should be a minimum of three pages, doubled-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. All references and citations used must be in APA style.

Course Textbook

Hutt, M.D., & Speh, T.W. (2013). Business marketing management: B2B (11^th ed.). Mason, OH: South-Western.