Unit III Essay

When someone talks about customers, people mostly think about an individual customer. However, some companies search for more opportunities to increase profit and build long-term relationships with a business or an organization.
Write an essay about a business that you see has an opportunity to reach a business or an organization as a customer. You can either use a real world business or create a business that you want to use. If you are a marketing director of the company, what will be your marketing plan to a business or an organizational customer? Select products and/or services you will offer to your customers. Your target customers can be domestic or abroad. You can also use suppliers from other countries. For example, you can order garments from a country in Asia and sell them to a business or an organization in the U.S.
The following are examples of products and services you might want to use. You can also use other products or services of your choice.
 Technology devices for a· Hotel services for a conference ·  Uniforms for an· Produce for a supermarket ·firm or a school   Flowers for an·organization such as a school, hospital, or military   Parts for an· Hardware for a construction company ·event organizer  · Furniture for an office, a restaurant, or a hotel ·automobile company  Your choice
In this essay, describe a business with that opportunity. Explain the strategies you will use to analyze your business and organizational customers and their buying behavior. You might include the following in your paper: Principles of Marketing 3
·  Multiple· Supply from other countries · Sell global ·Buying behavior  decision makers or multiple buyers · New customers or repeat customers ·  Ethical· Customer analysis ·How to gather customers’ information   Services after· Using technology to enhance your business ·issues   Other· Competitive advantages · Buyer-seller relationships ·selling  things to be considered
The writing you submit must meet the following requirements:
·  Be at least two·Tell briefly about your business and your customers   Identify the main topic/question related to Chapter 6·pages in length.   Use APA style for citing paraphrased and quoted material·
Format your paper using APA style. Use your own words, and include citations and references