Unit 9: The Customer Feedback Loop - Discussion

You explored the different tools for receiving feedback in your CSR Tool Belt. You will use a free survey making tool called Survey Monkey® to create a survey to address a customer situation and then share it with the class. 

Read the following customer service scenario and respond to the checklist items.

Read the Scenario:

Sal’s Burgers has been in business for 4 years and has done extremely well until about 6 months ago. Their sales and revenue as well as customer count have dropped almost 50% from the year prior and Sal is wondering why. He has decided to implement an online survey to address key issues with the business so that he and his management team can fix the issues and be successful once again. Currently Sal’s has 6 big booths that sit up to 6 people each and two small tables outside that sit two each. His menu is simple and includes burgers, fries, and ice cream cones (vanilla and chocolate). He is located next to a college and a new industrial complex with offices that just opened about a month ago.

Checklist: Using Survey Monkey® create a 5–7 question survey asking questions about Sal’s to be given to Sal’s customers. Once you create the link in Survey Monkey, copy the link into your Discussion posting and then explain your rationale for the questions that you asked. Make sure to go into detail.