Unit 5

In this unit, the role of marketing management in the development and implementation of strategic marketing plan was presented along with the marketing metrics used to forecast and measure marketing performance.

Practice: Imagine your company (or the business where you’d like to work) has asked you to make recommendations for a strategic marketing plan’s use of metrics to forecast and measure marketing performance.

Throughout this course each unit assignment will be developed as part of your Final Project Marketing Plan.

Metrics to Measure Marketing Performance

Present recommendations for metrics to forecast and measure marketing performance. These will be will be used in your strategic marketing plan.

Please submit this assignment for Unit #5 Project Milestone Activity #3 into the grade book.