Unit 4 Discussions

Each DQ need to be between 75 to 150 words.

DQ 1

Marketing and Customer Preference in a Supply Chain

• Find an example of a product where you felt there were too many product choices. Explain the implications for the company and their supply chain.
• Identify a product market that is currently experiencing changes in customer preferences. How are the companies in that industry responding to the changing preference? What are the supply chain implications?

DQ 2

Customer Relationship Management (CRM)

• We all encounter CRM in our everyday lives—from our purchases at the grocery store to our online searches. Provide examples from your everyday life where companies were able to gather information about your consumer preferences.