Unit 4 DB

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Unit 4 Discussion Board

Market Plan Development

Substantive Initial Post Required

Assignment Details

Many health care organizations use the local newspaper, billboards, and more traditional communication as a primary resource when doing a campaign. What other sources of communication could be used, and how would they benefit the organization?

Reading Assignment:

Essentials of Health Care Marketing by Berkowitz

Jones & Bartlett

3

9781449632007

1701C

HCM635-01

Introduction to Health Research Methods by Jacobsen

Jones & Bartlett

1

9781449650612

1701C

HCM635-01

 

This MUST Be Plagiarism Free & At Least 1 Scholarly Reference. All References/Citing – Where/When Necessary.

 

 

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