unit 4 Assignment please that's all I need

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  UNIT 4

   

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    Unit 4 Activities

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    This unit focuses upon the following CLOs:     CLO 3  From a strategic perspective, examine the Customer of an organization, including internal and external organizational efforts required to deliver the required Customer Experience CLO 4  Define Marketing Mix, and address its role in strategic marketing management   Unit Learning Outcomes: Analyze marketing’s role in creating value-based pricing and pricing strategies Evaluate the value proposition for direct, indirect and mix market channels Create a systematic method for predicting marketing communications response using  mix mediums     Make sure you can strike each of the above CLOs upon completing your work for this unit.

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    Activity #1: Reading Assignments And Additional Materials

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    You should read the following chapters from the textbook:   Chapter 8:  Value-Based Pricing and Pricing Strategies Chapter 9:  Marketing Channels and Channel Mapping Chapter 10:  Marketing Communications, Social Media, and Customer Response Read the Unit 4 Lecture

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    Unit 4 LectureFile
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    Activity #2: Vote - Be Heard!

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    Voting ActivityChoice

    Voting and discussion questions are required elements of the course.  Please remember to vote and participate via the discussion question.   This video presents the 4Ps of Marketing Mix, Product, Price, Place and Promotion. The 4 P’s may sound simple, but they represent a very important business algorithm that must be applied correctly, to improve business's growth. Properly combined and implemented into a marketing plan, these factors have been provide to increase sales and bring more value and happiness to your customer.   Vote for one of the 4Ps of Marketing Mix that is most likely to be overlooked in a marketing plan. A.  Product B.  Price C.  Place D.  Promotion

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    Discussion QuestionMoodlerooms Forum

    Recent forum posts

    

    Sarah Jordan

    10 hours ago

    Boom and Bitner's 7Ps

    

    Sarah Jordan

    10 hours ago

    Price and Place

    

    Sarah Jordan

    10 hours ago

    Place is important.

    

    Illa Hadzimehmedagic

    18 hours ago

    Re: The under represented aspect of a marketing plan.

    

    Illa Hadzimehmedagic

    18 hours ago

    Determination and hard work -Key Ingredients

    

    Illa Hadzimehmedagic

    18 hours ago

    Re: D. Promotion

    14 unread posts

    Instruction:  Explain your voting choice using the concepts from the book and video. Provide an argument justifying your voting choice utilizing at least two pieces of evidence or concepts from the video and/or book. Include an explanation for the importance of this under represented aspect of a Marketing Plan.

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    Activity #3: Submission

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    Market MixAssignment

    

    Please submit the Market Mix to the grade book. Your submission should be a minimum of 2 pages written in APA format, including a cover page and a reference page.

    In this unit, marketing mix was introduced as the 4 P’s of marketing management product, price, place and promotion.

    Practice: Imagine your company (or the business where you’d like to work) has asked you to describe and make recommendations for each one of the 4 P’s of the marketing mix. This marketing mix will be added to the organization’s final marketing plan.

    Throughout this course each unit assignment will be developed as part of your Final Project Marketing Plan.

    Market Mix

    Provide an introduction to the marketing mix for a new or existing product using the criteria listed.

     

    • Product:  Define the product and how it fits the company’s brand.
    • Price:  Make an argument for cost-based pricing and value pricing strategy and how it will be the best recommendation for your company.
    • Place: Describe the market placement of your product. This can be integrated into your pricing strategy argument.
    • Promotion: Make recommendations for promotion of your new or existing product. Also include how social media could benefit the promotion strategy.

     

    Please submit this assignment for Unit #4 Project Milestone Activity #3 into the grade book.

    PLEASE SEE GRADING RUBRIC FOR GRADING CRITERIA

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