Unit 4

Assume that you and two friends are debating whether to open an automotive and service retail chain that will be called Auto-Mart. Initially, Auto-Mart will open three stores locally, but the business plan anticipates going nationwide within 5 years.

Currently, you and your future business partners are debating whether to focus Auto-Mart on a “do-it-yourself” or “do-it-for-me” business. A do-it-yourself business emphasizes the sale of retail auto parts that customers will use themselves to repair and service their cars. A do-it- for-me business emphasizes the offering of maintenance and service for customers.

Address the following questions:

• Should Auto-Mart implement a do-it-yourself or do-it-for-me business emphasis? Support your selection with analysis and details.
• List the advantages and disadvantages of each emphasis and arrive at a conclusion as to which emphasis to implement.
• Provide examples of a real-world business that uses a do-it- yourself or do-it-for-me business emphasis? In your opinion, which is most profitable?