Unit 2 PR DB

Review the Assignments for this course, accessed by clicking on the “Assignment” tab at the top of your screen, and then selecting each Unit# - Assignment, reviewing the description, type, and deliverables. Explain your proposed approach for conducting research necessary to develop quality deliverables and explain how the information gleaned will support your career development in marketing management

Unit 1 - Introduction to Publc Relations (Giannini ) Chap. 1,2,3

Unit 2 - PR and the Media Chap. 4,5,6

Unit 3 - Press Release & Networking Chap. 7,8,9 appendix 5

Unit 4 - Media Management Chap. 10,11 appendix 2,3,4

Unit 5 - Public Relations Measurement Chap. 12,13,14

Assignment Objectives through all 5 courses:

1. Execute expertise in problem identification resolution development, and implementation for communication-related issues

2. Explain public relations research and understand findings in order to solve an organization's communication problems

3. Construct public relations plans for various internal and external audiences

4. Describe strategic-level analysis and critical thinking

5. Assess and apply major tactical-level communication tools based on overall public relations plan strategy

6. Assess trends and anticipate implications for future communication needs and challenges

7. Predict changes that could have an impact on public relations practices

Plagiarism Free Work wih Citings and References if/when necessary.