Unit 2: Marketing Strategy and the Consumer Purchase - Discussion
brynVALS™ strengthens demographic characterizations by explaining the deeper psychological drivers of consumer behavior. Visit the VALS™ web site, take the survey, and find out in which psychographic group you fall.
- Would you have guessed that you would have been in this group?
- How would you rate VALS™ in terms of market segmentation?
- Why it is important for marketers to know VALS™ ?
- How and when should this information be used?
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