Unit 1: Introduction to Business Strategy

Assignment: Your Business Description

For this four to five page project, you will identify a business that you would like to start. Either this can be an actual plan for a business you have thought about starting for years, or you can create a hypothetical business for the purposes of this project.

You will describe the vision, mission, and the type of structure your business will take. In addition, describe, as the leader, how you will manage the business in order to realize the vision and achieve optimal performance.

Each week you will be addressing a different aspect of the business planning process. In the final project, you will use information gained from the weekly projects along with information obtained through research. Each week you add to the foundation for your business plan, which is due at the end of unit 9.

Assignment checklist

When you are ready, you may submit your paper on the Dropbox page. *Note, include your name in the file name of the assignment.