UNDERSTANDING (COUNTRY) BUSINESS CULTURE FOR MARKETING

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UNDERSTANDING (COUNTRY) BUSINESS CULTURE

This is an INDIVIDUAL account of the group dynamics that are part of the course. The students are encouraged to meet and discuss in a creative / sensorial way the main characteristics of their chosen / own countries. Following this, the students will apply some of the frameworks (i.e Hofstede, Hall, Trompenaars etc) to analyse her / his (chosen / own) country and COMPARE it with the countries in the group. The student will offer a critical analysis of the framework used adding his / her own view on how the framework used can be improved or complemented.

Word limit: 300 words (MAXIMUM).

    • 13 years ago
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