In what ways are Usage, Purchase, and Judgmental Data used to assess market structure? Can you think of other types of data?

• Bring up two examples for illustrating this concept from relevant and recent Wall Street Journal articles (or other scholarly articles.)

• Discuss concepts by focusing on two implications for, and examples of, marketing oneself, marketing in social media, or other up-to-date online sources

    • 6 years ago
    Types of Data

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