two, one-page memos

to write two, one-page memos. The first one-page memo is to convince Professor

Roe, a non-coffee drinker, to patronize Starbucks. The second one-page memo is to convince Sybil Yang, a

coffee addict, not to patronize Starbucks.

This is not a sales pitch or a marketing piece. You are writing from the perspective of a hospitality business

analyst. The memos should:

 Not read like a brochure,

 Not be written as if you work for Starbucks or one of its competitors,

 Have an objective, professional, factual tone,

 Provide at least two reasons per position, and

 Include evidentiary support for the reasons argued.