two generic strategies available to a firm

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Chapter 8 of the textbook suggests that there are only two generic strategies available to a firm: differentiation or cost leadership. Both strategies can be applied either into a focused market or a broad market. Do you agree that these are the only two strategies available? Are they mutually exclusive? Why or why not?

Two companies that fit exept appe and wall mart .

 

150- 200 words

 

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    Aabish Aabidah
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